MAD IN ITALY represents both the playful and serious sides of Italian design, as captured in their slogan "the madness of being oneself." 

MAD IN ITALY also represents a very serious effort by creator/producer Vista Eyewear of Belluno to create a product that is 100% Italian - from design to materials to production to packaging.  

More than anything else, MAD IN ITALY is about innovation - technical innovation and innovation in design and use of materials.  This is combined with a uniquely Italian spirit and a very playful use of colour, pattern and texture, creating eyewear that is absolutely unforgettable. 

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